Symphony Product Marketing Manager (Oakland, CA or Remote in CA)

Integrated Healthcare Association

Oakland, CA

The nonprofit Integrated Healthcare Association (IHA) convenes diverse stakeholders, including physician organizations, hospitals and health systems, health plans, purchasers and consumers committed to high-value integrated care that improves quality and affordability for patients across California and the nation.

About the job:

The Symphony Product Marketing Manager will support the build of the large scale Symphony Provider Directory for all health plans and providers in California. Reporting to the Vice President of Marketing and Business Development, you will support the development and execution of marketing and outreach strategies and campaigns. This role requires product marketing skills along with experience in communications, brand management, and client engagement. This is a unique opportunity to work with thought leaders across California and be a part of a smart, hard-working, fun team that will lead a big and challenging project that can move the needle on a key health care industry pain point.

About IHA:

At Integrated Healthcare Association (IHA), we bring the healthcare community together to overcome barriers to high-value care. For more than 25 years, we have championed a more integrated care system that improves quality and affordability for patients in California and beyond. As a non-profit business league, we are funded by the healthcare industry to help make the system work better for everyone. Our mission-driven executive team and staff work with cross-industry leaders to solve big, systematic challenges such as performance measurement and provider data management. With core values of Collaboration, Candor, and Impact as our guide, we align healthcare around shared goals—and new possibilities. We use data and insights to help everyone improve. We build what is needed to drive lasting change. Because we envision a healthcare system where patients get the best possible care at an affordable price.

Core job duties and responsibilities:

  • Drive outreach strategies and campaigns that enable health plans and providers to experience the full value of Symphony
  • Own Symphony launches from a marketing and communications perspective
  • Work with Business Development team to refine the sales pipeline and account-based marketing strategies in support of acquisition goals
  • Partner with Client Success and Product team to roll out program-wide initiatives and educational campaigns in support of retention goals
  • Develop messaging, content, materials, and campaigns that accurately reflect brand and marketing objectives, clearly communicate benefits, generate interest in Symphony, and increase client engagement
  • Develop and run successful campaigns, measure and report insights, and assess against goals
  • Refine and manage the Symphony brand in partnership with marketing team
  • Research and recommend marketing mix, including communication methods, and technologies to engage with various stakeholders and audiences
  • Build strategic relationships and partner with key industry players, customers, agencies and vendors
  • Collaborate with other marketing team members to meet event goals and deadlines; set-up exhibit booths, and plan and execute on-site presence
  • Lead salesforce.com optimization as needed for Symphony

Qualifications:

  • 3-8 years of experience in product marketing or marketing and communications roles in the health care industry
  • BA/BS in marketing, business, communications, or related field
  • Proven experience in identifying target audiences and in creatively supporting marketing campaigns that engage, educate and motivate
  • Impeccable writing, proofreading and editing skills
  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
  • Proven experience in identifying target audiences and in creatively supporting marketing campaigns that engage, educate and motivate
  • Excellent interpersonal, collaborative and communication skills; able to interact successfully and build relationships with people of all levels inside and outside IHA
  • Demonstrated past success, and enjoyment from working in a small, fast-paced, professional environment. Desire to be helpful in any way needed to support the team, program, and organization
  • Ability to travel post-COVID. Most travel is same-day, within CA, but overnight and/or national travel may be required periodically

Bonus if you have:

  • Strong understanding of the structure of California healthcare delivery system
  • Experience marketing and/or selling IT solutions in complex health systems
  • SEO knowledge
  • HubSpot and Salesforce experience
  • MBA

Benefits:

  • Competitive salary
  • Subsidized gym membership
  • 401K contribution
  • 20 paid days off a year (includes the week between Christmas and New Year’s)
  • 10 holidays
  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • Commuter benefits

US work authorization is a prerequisite to employment for this position.

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