Digital Marketing Lead

Novo

New York, NY

Novo: business banking that doesn't suck.

About Novo

We are a fast-growing, venture-backed startup that provides powerfully simple business banking. Since we launched, tens of thousands of small business owners, entrepreneurs, and freelancers have opened Novo business checking accounts securely and easily. We’re empowering our customers by delivering the most compelling banking experience possible so that they can spend more time running their businesses and less time managing their finances. Novo is powered by some of the brightest minds, from tech to financial services, and we’re all working toward one goal: changing the way businesses bank - everywhere. 

Responsibilities include

  • Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc)
  • Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline
  • Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers
  • Manage our marketing budget, including in-house and agency spend
  • Deployment of marketing automation technologies to support lead gen
  • Partner with individuals and teams across the company to assist in building and running campaigns
  • Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)

What we expect from you

  • At least 4-6 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, affiliates)
  • Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools
  • Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams
  • An excellent communicator; experience with media / PR is a plus

Tools

  • Performance marketing platform like Google Data Studio
  • Events analytics software like Segment (or another events-based analytics tool)
  • Marketing & product analytics like Mixpanel and Hotjar (or another events-based visualisation tool, like Amplitude)
  • Email marketing like Customer.io, MailChimp, HubSpot

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