Ecommerce Product Manager

Ready, Set, Food!

Sherman Oaks, CA

Ready, Set, Food! introduces early food allergen for babies and toddlers to prevent development of food allergies (eg, peanut, egg, milk, etc) to allow them a future of food freedom.

ECOMMERCE PRODUCT MANAGER

Who We Are

Ready, Set, Food! is looking to hire an E-Commerce Product Manager to join our mission of preventing food allergies in babies through a complete guided system that is safe, easy, and effective. Food allergy rates are rising quickly with 1 in 12 children developing food allergies each year. Ready, Set, Food’s science-backed early allergen introduction system feeds babies and toddlers the top 9 potential allergens -- peanut, egg, milk, cashew, almond, walnut, sesame, soy, wheat - through three stages over a 12 - 36 month timeframe. Ready, Set, Food!’s mission is to help parents protect their children from food allergies and allow them a future of food freedom.  

Who You Are

  • Have hands-on experience managing a Shopify store and creating high converting transactional and other digital experiences (preferred experience with subscription businesses)
  • Capable of managing digital platforms in such a way that we can optimize conversion rate and retention across the site (eg, A/B testing plan, creating and optimizing landing pages, etc.)
  • Data-focused with extensive knowledge of and ability to implement analytics and tracking platforms such as Google Analytics and facebook, among others
  • Able to assess and prioritize feature launches to maximize resources and business impact
  • Comfortable managing technical development and implementation projects as well as rolling up sleeves and doing operational work
  • Managing projects as well as rolling up sleeve and doing operational work

Responsibilities

  • Create and own the product roadmap for entire online experience, managing software development resources to deliver projects on a timely basis.
  • Rigorously focus on conversion, retention optimization and enabling customer LTV by building and maintaining a tracker of conversion optimization tactics to be tested and implemented in conjunction with functional team members
  • Specifically, be responsible for transactional functionality and able to oversee and at times, troubleshoot issues that may arise.
  • Work with design, engineering and marketing to execute on high impact projects
  • Conduct testing and launch features to improve retention, conversion and customer LTV
  • Generate product marketing reports and dashboards
  • Manage any QA testing before implementation and any user testing in conjunction with marketing leads to ensure product features are optimized for user experience and KPIs
  • Launch site changes and landing page additions on a regular basis and as needed
  • Ensure that the site is tagged properly for proper performance tracking, KPI measurement and analytics
  • Manage the engineering team to meet product milestones and improve velocity
  • Introduce new website features with consideration to mobile first design and UI/UX best practices

Skills

  • 4- 5+ years of experience in e-commerce and product management
  • Working knowledge of shopify and HTML, CSS, and Javascript
  • Familiarity with Google Tag Manager, Segment or similar
  • Strong ability to communicate product requirements to a remote engineering team and be comfortable working with marketing, finance, distribution and customer service
  • Comfortable using SQL to pull data 
  • Experience working on DTC consumer good product
  • Experience in Agile/Scrum or other project management conventions

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