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Content Marketing Manager

St. Frank

New York, NY

St. Frank provides our customers with beautiful and authentic home luxuries by partnering with artisans from around the world and sharing the story of their incredible work.

RESPONSIBILITIES:

  • Developing and executing comprehensive content marketing strategy
  • Writing and creating email and lifecycle marketing to customer segments
  • Developing and executing social media strategy, including Instagram, Pinterest, Twitter, and Facebook
  • Developing direct mail materials, including our catalog
  • Creating blog calendar and materials
  • Creating strategy and overseeing execution of brand ambassador program
  • Managing existing and new affiliate marketing efforts, including curating affiliate networks and providing content to affiliates
  • Planning and organizing lifestyle photoshoots and managing photography budget
  • Managing product merchandising on the website – both to optimize user experience and also to communicate the St. Frank aesthetic

QUALIFICATIONS:

  • BS/BA degree with 6-8 years of related work experience
  • Experience in content marketing at a premium or luxury brand, including writing copy and producing visual materials in partnership with a graphic designer
  • Excellent written & oral communication skills; command for “brand voice” and brand positioning
  • Ability to develop strategies & build out programs from the ground up
  • Experience with Photoshop and InDesign is a plus
  • Extremely detail oriented; ability to multi-task & meet shifting deadlines
  • Demonstrated leadership and problem-solving skills
  • Interest in socially responsible business; Interest in art or interior design
  • Positive, can-do attitude and willingness to roll up your sleeves & take on any task to keep our wheels moving—that’s what we all do, and what makes startups amazing
  • Portfolio required

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