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Influencer & Content Marketing Manager

Underwear Expert


Curated Men's Underwear of the Month Club.

We are looking for a highly organized, motivated, and execution-focused Influencer Marketing Campaign Manager to oversee our innovative social media Influencer program and have ownership over our influencer strategy, with a focus on expanding our Influencer program and driving profitability, as well as managing all content creation.

The ideal candidate is very data driven yet also creative, scrappy with an exceptional work ethic and a roll up roll up your sleeves mentality. They also possess a strong desire to work in a collaborative, fast-paced environment and are excited to play a pivotal role in supporting Underwear Expert’s marketing efforts.

Key Responsibilities:

  • Research, identify and manage relationships with influencers
  • Develop ideas for outreach and creative briefs
  • Establish and maintain professional one-on-one relationships with top influencers and content creators, securing consistent messaging for our brand
  • Leverage influencer content for brand marketing materials
  • Take an analytical and ROI-driven approach to reporting on influencer program progress and challenges
  • Use existing strategy to set performance and brand-building KPIs on a partner-by-partner basis; oversee ongoing optimization and apply a test-and-learn strategy to achieve success and new learnings


  • 2+ years of hands-on professional experience managing productive influencer relationships for Instagram for a direct to consumer online retailer
  • Experience managing content creation including strategy and execution
  • Data-driven understanding of reporting and ROI in scaling a large Influencer marketing strategy
  • Experience with Nano and Micro Influencers on Instagram, Youtube, and Tiktok
  • Can-do attitude who can collaborate to drive results to meet company objectives

Founded by industry executive Michael Kleinmann in 2012, Underwear Expert’s vision is to allow men to experience the best-fitting, best-feeling underwear. Customers can choose from various styles, tastes, quantities and frequencies to fit their lifestyle. Comfort is our emphasis, as our proprietary technology curates underwear based on a customer’s waist size in inches, rather than standard S-XL sizing. We pride ourselves on being a resource for men to try different types of underwear to find what fits them best. That’s why our customers can easily change their subscription preferences anytime as well as preview their order before it ships to refine selections.

Now in its fifth year of the underwear club, Underwear Expert has grown exponentially and is run by a closely knit team in our Williamsburg headquarters. With our growth, we’ve been expanding our team and are adding several positions in the coming months.

Men who realize the importance of great-fitting underwear and care about their style have become part of our underwear culture, and join us on our various social platforms. Underwear Expert has created a social experience that craves engagement and interaction from customers, viewers, and staff employees.

Some benefits and perks of working at The Underwear Expert:

  • Health, vision, and dental insurance
  • Collaborative and engaging atmosphere
  • Startup Mentality with an experienced CEO
  • More of a career feeling than just a job

The Underwear Expert is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status or disability in relation to our recruiting, hiring, and promoting practices.

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